Why use video on and for your website
Boost your reputation
A catchy video not only makes your website appealing to the eyes, but it is the best way to communicate your message and also drive more traffic. Did you know that today, approximately 89 million people in the United States are going to watch up to 1.2 billion videos online? While the use of video is on the rise, it is important to understand that videos allow your product/service to appear more “trustworthy” in the eyes of customers.
Dave wants to build his reputation online.
Dave understands that there are plenty of websites online that focus on scamming users. He wonders how he can build his business’s reputation online.
What should you do?
Seeing is believing. Although the use of videos have always been a very strong form of communication, incorporating videos as a part of your website plays an equally important role in helping businesses build their reputation in the eyes of the visitors.
There are a few very essential questions that you should ask yourself:
- How can I build my client base?
- How can I persuade my visitors to invest in my business?
- What can I do to build a connection with my customers?
Although videos quite certainly help you build your place in the eyes of the visitors, it also does a lot more to boost your business online. Here are five ways using a video can help your business in the long run:
Convey your message
Reading can take up time, especially when it is something lengthy. Including videos on your website allows you to present your message to your visitors, without them wanting to skip it. A video makes it very easy for people to digest information and helps strengthen your message to your customers.
Gain more customers
We can’t stop stressing on the fact that the use of videos on your website helps build your image in the eyes of your visitors. Research indicates that there is a seventy-one percent conversion rate from visitors to customers for websites that include videos.
Get higher response from customers
Research also suggests that videos are ten times more likely to allow your customers to engage, be it sharing your message on their social media (free advertising), commenting or liking your video.
Builds an emotional connection
Videos are an excellent way to promote a strong emotional connection online. Be it you and your team talking about a success story, your audience is more likely to head to the stores and purchase a product or service when persuaded on the basis of emotion.
Become search engine’s favorite
It is important to remember that search engines absolutely love brand new content and thus a video is the easiest way to add fresh content to your site and help it rank in the top results of every search engine.
Dave is ready to work on his videos
Dave is convinced that including one or two videos on his website is a great way to attract new customers.
Convey your message through a video
Keeping up with the latest developments in technology not only helps your business achieve an edge over its competitors, but also helps you boost your sales. The use of videos on websites is one way any business owner can successfully attract new customers, convey their message to potential customers, and finally build a valuable connection with existing customer